Press Coverage
01/14/19 – Book of the Week!, Frank Diana
The book of the week for the week of January 14th is X: The Experience when Business meets Design by
@briansolis.
7/16/18 – Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation, PhocusWire
This month we are exploring the topic of customer experience from a variety of angles. For this installment, we talked to Brian Solis, principal analyst and futurist at Altimeter, a Prophet company.
6/17 – [Podcast] Getting Back to Customer Centricity with Brian Solis, Ph.Creative
As the main focus of his latest book, Brian shares his knowledge on the great economic impact of customer ‘experiences’. He shares why people are willing to spend more with a company that they actually believe in. People care about each stage of their interaction with a brand. So, ensuring each step of the journey offers the audience value is essential.
5/24/17 – Reimagining Retail: Why Experience Is the Key to Survival, CustomerThink
No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design… Solis defines empathy — the ability to understand and share another person’s feelings — as the secret ingredient in creating meaningful experiences.
5/2/17 – Book review — X: The Experience When Business Meets Design, Handbook for rethinking our approach to customer experience, Tris Hussey
This book is about opening your eyes to new ideas. This book demands that you think about how you do business. This book challenges you to see that if you don’t change your approach, your competitor will… This book pushes you to look at your world and fix how you do business.
5/1/17 – Book review — X: The Experience When Business Meets Design, Co-Op Think
Renowned digital analyst and futurist, bestselling author and THINK 18 speaker, Brian Solis explains in X: Where Business meets Design the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future business success.
3/23/17 – Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis, Frank Gruber for Tech.Co
In his new book X: The Experience When Business Meets Design, Brian Solis “discusses the importance of blending CX, UX and BX together to re-imaging the customer journey and life cycle.”
3/7/17 – [Podcast] What Is Your Future Marketing Strategy Missing?, Jim Sagar, CEO of Qlutch
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
1/9/17 – [Podcast] Brian Solis Discusses the Role of Customer Experience Design, Shep Hyken
…Besides creating a book that is rich with content, he also built in experiences with joys and pleasures, resulting in a book that you not only want to read, but also experience. As a result, Shep Hyken places X: The Experience when Business Meets Design on his list of the all-time top 10 business books.
12/20/16 – 9 Business Books Recommended as Last-Minute Gifts, Huffington Post
…X: The Experience When Business Meets Design, not only details why some companies kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels.
12/19/16 – Brian Solis: 2017 is the Year of Customer Experience (CX), Talkin’ Cloud
When you speak to Brian Solis, the acclaimed digital analyst and anthropologist and author of books such as X: The Experience Where Business Meets Design, you get the impression of a student of life… His newest endeavor encompasses nothing less than the complete rethinking of the customer experience… the X in CX—experience—has become your new brand, according to Solis…
11/29/16 – Beyond the wow factor: Why customer experience management is not about exceeding expectations, ZDNet
Following research by Google, findings by P&G, and Brian Solis, who describes this in his book “X: The Experience When Business Meets Design” there are four important Moments of Truth, which are also called micro moments…. The customer journey is not linear.
11/16/16 – DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience, CMSWire
Solis knows his stuff, so the irony of writing a book about the digital experience was not lost on him when he started the process.. People now approach reading books like they do using an app…
When he started the book, the average attention span for reading was six minutes. Six minutes to capture someone’s attention before they turned to their smartphone. When he finished the first draft, that had dropped to 60 seconds.
11/11/16 – Klantervaring volgens Brian Solis: zo gaat je klant écht glimlachen, Frankwatching
Maar hoe doe je dat nou, het creëren van ervaringen voor de consument die ertoe doen? In X introduceert Brian Solis het begrip human-centered design. De gedachte hierachter is dat een klantervaring niet alleen ‘ontworpen’ wordt door te kijken naar functionele wensen van de consument, maar door in te zoomen op de bredere drijfveren en gedragingen van het individu.
10/20/16 – [Book Review] X: The Experience When Business Meets Design, The Friedman Group
…I enjoyed this book a lot. It is jam-packed with valuable information we can all (not just marketers) learn from. But if you are a marketer for any size business, I’d say this is a must-read.
10/17/16 – Two Paths for the Digital Transformation Journey – Part II, Doug Mow
How can the customer journey, defined free of technology considerations or constraints, be optimized through the use of websites, mobile apps, beacons or any other technology? The journey must be seamless and frictionless. It must be aesthetically pleasing. It must pass the Amazon or Uber test. It should be inclusive of the company’s ecosystem to improve value and stickiness. The end result is a holistic experience map. Here is one more terrific example from Solis’ book…
10/10/16 – Brian Solis over de kracht van de totaalervaring, Emerce
Niet voor niets, want zijn nieuwe boek ‘X: The Experience Where Business Meets Design’ gaat over het ontwerpen van de perfecte totaalervaring.
10/3/16 – 19 CMOs Reveal What They’re Eager to Read this Fall, Inc.
Lisa Petrilli – CMO of TheThread.Life: X: The Experience When Business Meets Design by Brian Solis
9/24/16 – [Podcast] Brian Solis talks about why AI won’t suck, TechCrunch
…X is out now and it’s designed to help big companies survive the changing tides of business and tech.
9/14/16 – 10 Must-Read Marketing Books, Synthesio
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
8/31/16 – [Podcast] Create a Frictionless Customer Experience, Creative Warriors Podcast
…X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.
8/31/16 – How a Customer Journey Map Builds Better Software, DZone
In his book “X, When Experience Meets Design,” Brian Solis outlines how large disrupter businesses like cosmetics giant Sephora went through ‘aha’ moments when it came to truly understanding what their stakeholders wanted.
8/30/16 – [Podcast] Digital Transformation Takes an OPPOSITE Approach, Social Business Engine
Through Brian’s research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously – the “OPPOSITE” approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian’s findings about the digital customer experience, as well as a look into Brian’s latest book X: The Experience When Business Meets Design.
8/26/16 – Brand experience: Write a style guide and emulate Beyoncé, Campaign Asia-Pacific
‘If you have an experience style guide, brands will think about what they want consumers to feel, how consumers would react to the experience and what consumers would talk about them after the engagement… Then, the brands can design the details to create a consistent user experience for the consumers.’
8/26/16 – [Radio] Techonomics: Silicon Valley staple Brian Solis, KGO:810
‘It doesn’t matter that AR and VR is right around the corner, it’s what are you going to do within those environments that are going to be fantastic, experiential and game changing.’
8/10/16 – Customer Experience Management and Customer Expectations, CustomerThink
Following research by Google, findings by P&G, and Brian Solis, who describes this in his book “X: The Experience When Business Meets Design” there are 4 important Moments of Truth, which are also called micro moments… Each and every of these micro moments are encountered by customers once or several times, in an arbitrary order, at different touch points. The customer journey is not linear.
7/8/16 – Customer Experience: You keep using those words. I do not think it means what you think it means, Wayne Kurtzman
‘If you empathize with customers, what you see through their eyes will surprise you,’ according to Brian Solis in his book, “X: The Experience When Business Meets Design”. The book reads differently than almost any other book, and uses the principles of the book, focusing on how today’s reader is used to getting content.
6/21/16 – Brian Solis: How to identify your moments of truth, MyCustomer
In his new book, X: The Experience When Business Meets Design, Solis expands further on the topic of “moments of truth,” establishing some of the extra steps that determine if customers become advocates of a brand or end up with experiences that are “passive or uninspiring”.
6/8/16 – Why Brands Should Care More About Experience, Nova Ivica
The X concept helps your company look past technology to get a deeper sense of where your customers are and what problem they want solved. In a connected society, impressions become expressions that influence the impressions of others.
6/11/16 – When Experience Meets Design featuring The Betty Rocker, Holistic Marketing Concepts
This personal experience of mine coincides perfectly with the book I’m currently reading by Brian Solis entitled “X: The Experience When Business Meets Design.” While I’m not quite half way through this brilliant book, I recently did finish an insightful chapter about the customer journey and particularly how experience happens for potential customers in the marketplace vs. how it could be better architected.
6/7/16 – Create an experience, Boost the News
You have to do something in order to be spoken of. You have to create an experience that is talkable and shareable. This is the bottom line of this important tip from a new book by Brian Solis.
4/23/16 – Marketing Book Worth a Look: X: The Experience When Business Meets Design, LinkedIn Marketing
Designing extraordinary experiences already plays a role in modern marketing. And that role is only going to expand. Take it from someone who, as far as we can tell, lives in the future: Brian Solis. Brian is a Principal Analyst for the Altimeter Group, best-selling author, and he has a finger firmly on the pulse of the buying public.
4/15/16 – [Video] Best book on Customer Experience Design? Brian Solis hits a home run, Alan Quarry
Brian depicts the framework for experience architecture and how one can become an xperience architect.
4/8/16 – Brian Solis: Digital Anthropologist, Author, Experience Architect, Tech.co
Success will result from the experiences we create, not just the relationship we have with a customer. Brian wanted the book to serve as a meta explanation of the context held within its pages. It is an experience to teach experience design. From the table of contents to how the information is categorized, we’re excited to see a new approach to an established medium.
4/8/16 – SXSW may be over, but the takeaways are still red hot, Chief Marketer
At his SXSW keynote, Brian Solis resonated with marketers on the topic of experience architecture and his belief that experiences are fundamental to branding.
4/7/16 – To Offer Great Customer Experiences, Marketers Need Analytics, Adotas
The spoils go not to the brands with the biggest marketing budgets, but to the brands offering the best customer experience.
3/31/16 – Why people are raving about X, Vision Critical
Digital analyst Brian Solis is making waves among marketing and CX pros with his new and provocative book.
3/28/16 – A Book That Embraces the ‘X’ Of The Future, Huffington Post
Brian Solis is one of those rare authors who understands the fundamentals of business, and can write a roadmap that is both compelling and actionable.
3/24/16 – What if “brand” meant “customer experience”?, Nicolas Bordas, TBWA
According to Solis, marketers must become Experience Architects, and designing customer experience ought to be a brand’s biggest priority.
3/14/16 – [Podcast] Brian Solis on Experiential Marketing, Sophisticated Marketer’s Podcast
Brian’s new book X: The Experience When Business Meets Design is a primer on, and an example of, experiential marketing at its finest. He designed the book as an “analog app,” illustrating his ideas while teaching marketers how to implement them.
3/17/16 – ET SI LE «DESIGN DE L’EXPERIENCE» ETAIT DEVENU LE PREMIER ENJEU DES MARQUES?, Nicolas Bordas
A l’ère digitale, le DESIGN n’est pas juste une enjeu esthétique : il est au coeur, sinon le coeur, de la création de valeur sensible qu’il faut savoir désormais délivrer à ses clients !
3/14/16 – [Video] Behind the Brand with Brian Solis, Behind The Brand
An exclusive interview with Brian Solis on what makes unforgettable experiences.
3/14/16 – Quando il Business incontra il Design, intervista a Brian Solis, Skande
Il libro introduce il concetto di “architetti di esperienze” e guida i lettori verso la scienza della produzione di esperienze significative e condivisibili. Secondo l’autore, questo è il vero motore della promozione efficace in un futuro dominato dalla tecnologia e dal surplus informativo.
3/12/16 – [Video] The Importance Of Designing Customer Experiences, Sysomos
3/10/16 – [Podcast] The Sophisticated Marketer’s Podcast: Brian Solis on Experiential Marketing, LinkedIn Marketing Solutions Blog
Brian’s new book X: The Experience When Business Meets Design is a primer on, and an example of, experiential marketing at its finest. He designed the book as an “analog app,” illustrating his ideas while teaching marketers how to implement them.
3/10/16 – Your Guide to an Experience-Driven Future, 360Connext
This is a book for the novice or the expert, which is a rare thing in today’s saturated market.
3/10/16 – What do customers care about? Experiences, TopRank
Imagination is what Brian taps into as soon as you open up X.
3/9/16 – [Podcast] The Future is All About Experience, Crack The Customer Code
Experience is so much more than the buzzword it’s become, and how to incorporate the right experiences into your customer’s journey is what Brian has studied.
3/9/16 – [Podcast] Getting Back to Customer Centricity, Getting Goosebumps
Brian shares his knowledge on the great economic impact of customer ‘experiences’. He shares why people are willing to spend more with a company that they actually believe in.
3/8/16 – [Video] How Customers Experience Your Brand, Sunny Lenarduzzi
X is an absolute game-changer and if you work in marketing, it is a MUST READ!
3/16 – [Podcast] Interview with Brian Solis, Author of X: The Experience When Business Meets Design, Minter Dial
X is obviously a labor of love and a very titanic book.
2/23/16 – New architects of the customer experience, iMedia Connection
X explores how crafting these experiences will build relationships and get the results you’re looking for..
2/18/16 – New architects of the customer experience, BusinessGrow
I would be remiss as your friend and as an educator if I didn’t point out a wonderful new book by Brian Solis. I’m not getting paid for this view, I simply believe this is a book that can help people and start them thinking in some new ways … which is the impact it had on me. This is a unique book packed with unusual and thought-provoking perspectives.
2/18/16 – [Podcast] The X Man with Brian Solis, Digital Transformation Age
Imagine an experience style guide where everybody within the company knows how to treat the customer and where the customer is within its lifecycle.
2/17/16 – A Customer Experience Book That Is Much More Than a Book, Convince&Convert
Rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book turns the business book trope on its ear. The most striking disruption is its form: this is a book that looks and feels more like an iPad app. X is a complete overview of why customer experience is the fundamental differentiator in business.
2/17/16 – [Video]The Story of X Live from Geneva, Marche Ou Crève, Manuel Diaz
If you’re not an experience, you’re not a brand.
2/11/16 – From customer experience to experience design, Diginomica
First off this book is gorgeous. The design, which is intentional, is so well done – it’s captivating. It’s hard not to pick it up and read it. Then you add the expertise that Brian Solis brings to the table and you have a bible of customer experience and how to make customers happy.
2/10/16 – [Review] X, Seth Goldstein
The best thing about Solis’ view of CX is that it is holistic: he’s trying to grapple with all the moving parts.
2/8/16 – The X Factor: Designing Lasting and Positive Experiences, Open Mobile Media
Brian Solis spent several years researching and gaining newfound appreciation of what makes a unique and successful experience.
2/8/16 – [Video] The Truth About Creating Customer Experiences, Bryan Kramer
In his latest book, best-selling author Brian Solis argues that the advent of the “always on” world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.
2/6/16 – Book Review – “X”, UXMagazine
X is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.
2/5/16 – [Vide0] There will be “an Uber of every industry”, MyCustomer
Leading author and speaker, Brian Solis, spent three and a half years working on his latest book, X: The Experience Where Business Meets Design, during which time he found clarity about why ‘experience’ is a topic we won’t be dismissing as buzz or hype any time soon.
1/31/16 – [Video Interview] The Realities and Potential of Experience Design, Jon Reed
Brian shares his research and provides a view on why user and customer experience can – and must – change.
1/30/16 – Top Ten Business Books From 2015, Forbes
This isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.
1/27/16 – On Designing Exceptional Customer Experiences, GenX Amplified
Do you know what makes a brand truly stand out and create advocates in today’s economy? Well it goes beyond just products and services. It’s all about how you define “experiences.”
1/27/16 – Say Hello to the Consumer Concierge, Greg Abbey
One of the most compelling and must read publications has to be X by Brian Solis, because “your brand is defined by those who experience it.”
1/27/16 – [Video Interview] Meet Author Brian Solis, The Make Good
Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it.
1/25/16 – [Podcast] Meet Brian Solis, Net Promoter Network
Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn why CX is bigger than any one department – and, importantly, what to do about it.
1/23/16 – [Podcast] CX is the New Brand with Brian Solis, Everyday MBA
X = the importance of recognizing that ‘experiences’ are the new brand.
1/22/16 – [Podcast] X: The Experience When Business Meets Design, The Marketing Book Podcast
In his book, Brian Solis explains that the experience a customer has with your brand is now the most important thing in business.
1/21/16 – [Podcast] Brian Solis Helps Us Rethink Design, NearMe
Quantum computing will have us all in total real time user experience in the not too distant future. In fact, I see a book on Quantum Marketing in the future and I think we need to call it the “Quantum of Solis.”. Everybody go out. You got to get yourself a copy of X!
1/20/16 – An X-tremely good read for anyone working in the channel, Ian Hutchieson
Take this book and learnings to your next Strategy and Planning meeting. Your partners will thank you
1/19/16 – The Brian Solis Experience, Direct Marketing
Solis’s colorful format belies a grave undercurrent in his text that good customer experience ain’t easy.
1/19/16 – What are the AG writers reading? The American Genius
X.
1/14/16 – [Podcast] Experience is the new brand, 33Voices
Not only does he have a keen ability to discover the ‘next big thing’ before the rest of us would see it coming; more importantly, it’s his approach to humanizing even the slightest of these technological advances that I feel truly sets him apart.
1/14/16 – [Podcast] Brian Solis Talks X, BizBashMedia
Brian discusses the concept of “mediumism,” the power of building “micro moments” as the new customer journey, what experience architecture is, how to get from iteration to innovation through new technology, and more.
1/13/16 – Mini X intervju sa Brianom Solisom, Ivan Radonjić
Namijenjena je svim iz domena biznisa, od izvršnih direktora, konsultanata, kreativaca, marketing menadžera do početnika u biznisu. Knjiga govori o načinu na koji se može unaprijediti korisničko iskustvo.
1/08/16 – Businesses Should Create Experiences, Not Just Products, Small Business Trends
His new book is probably his most ambitious — and impressive — book, focusing on the importance of experienced design and the role it will play in business today.
12/29/15 – What Does the Future of Social Marketing Look Like?, SocialMediaExaminer
Brian explores how social media has changed and how it continues to evolve. You’ll discover how marketers can use moments of truth to engage their customers.
12/29/15 – 5 Top User Experience Books of 2015, Making Sense
If you want to truly stay on top of things in this field, this book will help get you there.
12/29/15 – From funnel to experience architecture, THE HUB
This is a book to read with close attention, taking notes; or it’s a book to dip into randomly, at leisure. It’s also a good gift for the marketer in your life.
12/24/15 – It’s Time To Design Human Experiences Versus Products, Forbes
Brian Solis details how to design the whole experience, rather than just the product.
12/23/15 – [Youtube] A Personal Interview w/ Cenk Uygur, The Young Turks
Futurist, change management specialist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to talk about the past, present and future and how more and faster change is coming, and the only question is whether you’re going to be a part of that change or a victim of it.
12/22/15 – The Best Customer Experience Book of the Year Has Arrived, Inc.
Brian details how to design experiences, purposefully and mindfully, to go beyond great customer service or good storytelling all the way into X. The book itself is proof of Brian’s thesis—it’s a beautifully designed experience on its own.
12/21/15 – 20 Books Every Marketer Should read in 2016, LinkedIn
Brian details how to design experiences, purposefully and mindfully, to go beyond great customer service or good storytelling all the way into X. The book itself is proof of Brian’s thesis—it’s a beautifully designed experience on its own.
12/21/15 – 3 Things You Need to Know Before Building a CX Program, Customer Think
Brian Solis goes as far as saying that, “Experiences are more important than products now. In fact, experiences are products.”
12/18/15 – X: The Experience, Chicke Fitzgerald
Oh my gosh, those of you who are listening, you have to go out and and buy this book just to see the beauty of the experience that Brian has created for you. The table of contents is an experience in of itself.
12/17/15 – How Mapping the Customer Journey Can Help You Create Better Experiences, HuffPo
In his book, X: The Experience When Business Meets Design, author Brian Solis looks at the way brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.
12/11/15 – A book to add to your holiday wish list, Guy Kawasaki
In “X,” Solis introduces a framework that will help anyone answer the question “What is an experience?” I highly recommend it.
12/11/15 – [VIDEO] Top 5 New Books You Want to Read Now!, Joel Comm
This is the most beautiful book. The design matches what the book is all about….for a reason [11:14]
12/9/15 – [PODCAST] An Interview with Brian Solis – X, Marketing Technology
This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
12/9/15 – Why You’re Thinking About the Customer Journey All Wrong, Content.ly
Brian Solis published a fantastic book, X: The Experience When Business Meets Design, which, fittingly, is brilliantly designed. The book shows how to create a user experience with your brand that’s unified, emotionally impactful, and empathetic to how your customers actually interact with your company.
12/9/15 – Brian Solis on X: Experience, Business, Design, Roger Dooley
Brian’s new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.
12/9/15 – Customer is King, Experience is Crown, Salvatore Tofano
I can think of no better gift for the professionals in your family and your cross functional teams. X: The Experience When Business Meets Design is an enjoyable, thought provoking read through and through.
12/9/15 – Business bookshelf: Reads making the rounds, Charlotte Observer
In his new book “X: The Experience When Business Meets Design,” bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed.
12/8/15 – Blurring Brand and Experience, Everything-PR
Disruptive technology is a consumer evolution that has moved us into “hyper-connectivity” with marketing strategies and other consumers. By learning how to navigate the emerging market of experiential and interactive marketing, businesses humanize consumers and have more chance of growing as a company.
12/6/15 – Why customer experience is the new disruption, VentureBeat
Throughout this 246-page book, readers are taken on a journey to discover how to piece together the components around establishing a strategic experience.
12/4/15 – Why Customer Experience is Literally Everything, Intuit Fast Track, Alexandra Levit
To business futurist Brian Solis, capturing an audience’s heart, mind, and spirit is mandatory. He’s written a book that’s not really a book. X: Where Business Meets Design looks more like a sexy app than a business how-do, but it still does a great job explaining why customer experience, more than any other business priority, defines a company’s brand and determines its outlook for the future.
12/4/15 – The Experience Is The Thing, Stephanie Fierman
Brian is right. From the second a brand story catches a consumer’s eye, the clock starts ticking and the expectations start growing. That brand is on stage… and needs to learn how not to f* it up.
12/3/15 – Break the fourth wall to transform customer experience, Relate
Customer experience is not a thing; it’s a movement. And this movement is driven hard by connected customers, who demand business become personal again.
12/2/15 – Les start-up, l’avenir de l’expérience client ?, INfluencia, Benjamin Adler
Dans son bouquin, Brian Solis, décrypte le monopole programmé de l’expérience dans le futur des marques. INfluencia a tenté une expérience : parler de l’expérience avec un prophète de l’expérience.
12/1/15 – This book was designed to look and feel like an iPad Air, Cult of Mac, John Brownlee
Many of us here at Cult of Mac would argue that the iPad is pretty much the pinnacle of design and form factor. Brian Solis, the author of a new book on design, agrees. That’s why he designed his book to be shaped like an iPad Air.
12/1/15 – Becoming Agile follows a company’s efforts to be flexible and profitable, Globe and Mail
Brian Solis probes how to shape the customer experiences at the root of your brand.
12/1/15 – [Podcast with Brian Solis] The X Factor In Customer Experience, Blake Morgan
It’s clear that by understanding the customer experience your brand can accelerate customer acquisition and retention.
11/30/15 – 10 Design Experience X-Factors, Huffington Post, Vala Afshar
My mind was stretched by reading Solis’ new book. Solis masterfully shared a narrative around the stunning importance and tangible positive effects on experience when business meets design. I highly recommend this book to sales, marketing, customer service, product engineering, and research and development (R&D) line-of-business executives.
11/30/15 – ‘X’, A New Book Experience Design That’s Cleverly Shaped Like an iPad Air, Laughing Squid
Brian Solis has released his newest book “X: The Experience When Business Meets Design“, the result of over 3 years of studying studying user experience, user interface and visual design. It was with these subjects in mind that he cleverly and deliberately had the book formatted to be the same size and shape of an iPad Air, which changed how he wrote and presented the text and page layout.
11/23/15 – Why One Author Designed His New Print Book Like a Mobile App, Inc., John Boitnott
Much of Brian Solis’ writing has sought to help marketers engage their audiences better. With this latest book he’s trying to lead by example, utilizing online design methods intended to keep readers engaged.
11/18/15 – Solving for X: How to Redefine Brand Experiences, 1to1Media, Judith Aquino
In his new book X: The Experience When Business Meets Design, Brian Solis explains why the future of business is experiential and how to create meaningful experiences.
11/18/15 – [VIDEO] IBM Social Business Short List Hangout with Brian Solis, IBM Social Business
A Google Hangout with Brian Solis sharing the behind the scenes story of X.
11/17/15 – Best Marketing Books of 2015, 800COEREAD
In his new book, Solis turns his focus is on experience architecture: “Experiences are more important than products now. In fact, experiences are products.”Examples from American Airlines, Disney, Lego, Tesla, and an in-depth study of Apple’s iPad exemplify the rich results from Solis’ insistence on an un-siloed work place, one in which marketing, sales, product development, support, and loyalty teams all work towards a unified goal of serving the customer.
11/17/15 – [VIDEO] Brian Solis & Gary Vaynerchuck Talk X The Book, #AskGaryVee
On this episode I welcome my good friend Brian Solis to talk about his new book, X:The Experience When Business Meets Design, and we talk about the auto industry, bad marketing vs. a crappy product and when’s the right time to let go.
11/12/15 – [INFOGRAPHIC] Closeup with Brian Solis and X, IBM Book Club
This new book introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.
11/12/15 – Is Customer Experience the Next Killer App?, Huffington Post, John David
Solis isn’t a consultant trying to push a particular system on customer engagement and whatnot. Instead, he outlines how customer experience is the new differentiator and how every business can make meaningful changes.
11/9/15 – When Business Strategy Meets Design Insight, LinkedIn, Praas Chaudhuri
I found the most interesting aspect of this book to be that it delves deep into our own perceptions about what experience really means, how we feel about it, even before we think about delivering one for the customer.
11/9/15 – Experience Is a Gift Worth Getting, Social Business Spotlight, IBM
In math, x represents a variable to be solved for. In business, the x we must solve for is the experience we want to give our customers.
11/6/15, Why ‘X’ is a Must-Read for Business Leaders, Visionary Leadership, Lisa Petrilli
I highly recommend this book to every single leader tasked with influencing the future of their company or brand in some way, shape or form. Which, in essence, means virtually every business person should be held accountable to contributing to what Solis defines as a good customer experience ecosystem: one that grabs the customers’ attention and then delights them all through their journey with you. Because if you don’t, your competitors will.
11/6/15 – [Review] X, Huffington Post, Simon Mainwaring
For established and emerging businesses alike, it offers an interesting exercise to bring new ideas, problems, solutions and opportunities to light.
11/4/15 – Experiences are the New Brand and CMOs are Their Architects, CMO, Giselle Abramovich
X explores the need to integrate all forms of customer touch points to deliver a desired experience consistently throughout the journey. More so, it introduces the need for CMOs to become “experience architects.”
11/4/15 – [PODCAST] How to Gut Check Your Customer Experience — And Start Fixing It, Salesforce
Brian is an expert on customer experience. In fact, his new book, X: The Experience When Business Meets Design, focuses exclusively on experience as part of business. We picked his brain on why customer experience is rising to the spotlight, and what companies can actually do about it, instead of just talking about it.
11/2/15 – [VIDEO] Robert Scoble Interviews Brian Solis About X in Australia
Brian Solis has a great new book on how design is changing business. I interviewed him in Australia about it.
11/2/15 – Top 25: What corporate America is reading, October 2015, Miami Herald
X is number 8!
0/28/15 – Excerpt – X: The Experience When Business Meets Design, Graphics.com
Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit.What about it was special? Let’s call it “X” – that je ne sais quoi that makes something so special.
10/25/15, Tracking Our Next Digital Steps, Geelong Advertiser
Competing for the hearts and minds of customers is quickly replacing competing for their wallets.
10/23/15 – [Review] X: The Experience When Business Meets Design, Doz
Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions.
10/19/15 – Entrepreneurs Reveal Their 10 Favorite Business Books of 2015, Business News Daily
Solis draws on a number of global examples … to illustrate exactly why the customer experience is key to business success, and he offers plenty of practical advice on how processes and systems can be redesigned to place the customer experience at the center of the entire business.
10/7/15 – THINKER IN RESIDENCE: A Q&A with Brian Solis, 800CEOREAD
We were excited when we learned he had a new book coming out. We were even more excited when it arrived, because X: The Experience When Business Meets Design is an experience in it’s own right. The weight and breadth of the ideas give it a satisfying density, but the airy design keeps it moving and breathable.
10/1/15 – Brian Solis: A Person You Should Know
Believes consumers are becoming too sophisticated for gimmicks and trends.Thinks a marketer’s top priority should be to understand their audience.
10/1/15 – Customer experience: the catalyst for digital transformation, Vision Critical
As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores the various ways companies can design better experiences in a way that’s more meaningful for customers.
9/29/15 – Brian Solis on Why the Future of Business Is Experiential: BizBash
Solis contends that in today’s always-on, always-connected world, customer experience is what drives a brand’s reputation, and therefore marketers need to be effective experience architects.
8/13/15 – Does Your Brand Have a Customer Experience Strategy? PSFK
Consumers not only expect great brand experiences, but that they also believe they’re entitled to them. Experience is indeed everything. Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy.
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